We’ve joined the Market Research Society!
Market Research Translations – Ask the Right Questions!
Market Research Translations – Ask the Right Questions!
At Geo Language Services, we’re fans of market research. Always have been. Superior knowledge and a wealth of information right at your fingertips, if you know how to ask the right questions? Right up our street…
So we’ve decided to make it official. As of this month we’re members of the Market Research Society (MRS). Even though our MRS membership is fresh out of the box, we’ve spent years honing our market research translation and we know exactly what it takes to get your surveys ready for launch, your verbatims coded and the final reports on your research perfect. We’re up-to-date with the latest in industry standards and we’re geared up and ready to help with your next international market research project.
It’s easy to assume that once you’ve decided on a set of questions for a survey, the hard part is over, and the questions can be literally translated to the target language and sent out into the world. Surely it’s as easy as translating word-by-word?
A lot of care and consideration goes into coming up with the wording of questions, making sure they’re free from bias, that open-ended questions allow room for informative responses and closed-ended ones are clear and unambiguous. The same attention is needed for the translated versions, with the added difficulty of making tricky decisions on tone and the nuance of the target language.
Using the simplest example, where English has only one option for “you”, many languages have both formal and informal options (like the outdated “thou” and “thee”, in English), so you might choose different wording for a survey for children and teens than you would for adults. Other languages, like Japanese, have even more levels of formality and it takes a skilled linguist to navigate the most appropriate way to translate. A focus group won’t be very effective if the tone of the questions makes the participants uncomfortable.
With the potential risk of wasting time and money on research that doesn’t pan out, you want to make sure you’ve got a translation service provider you know you can trust.
And that’s where we come in. With a network of over 3,000 translators, we’ve got linguists with in-house experience in top market research agencies and specialists in just about everything from Ad hoc to Z values, and everything in between. Add in our experienced project managers and shiny new Market Research Society membership, and you’ve got a market research translation dream team ready to tackle your next project.
You can find out more about our services and the team here, and if you’re ready to get the ball rolling on your next project, or just want to have a chat about market research translation, you can give us a call on +44 (0)1483 577 750, or email email@example.com.
To celebrate World Emoji Day we’ve set you a short puzzle on signs.
We’re brilliant. Don’t tell anyone.
To celebrate World Emoji Day we’ve set you a short puzzle on signs. Signs are everywhere and the study of signs (semiotics) is one of the most fascinating areas of linguistics.
Signs and symbols have been with us since early humans made their first attempts at communication and storytelling. Over millennia, as symbols developed and became more complex, the study of signs, semiotics, was created. We all interact with dozens of signs every day – from the red and blue markers on a tap signifying hot and cold water to an ambulance turning on its siren to let drivers know it’s coming past.
Plato and Aristotle discussed the significance of signs, and heavyweights like Saussure and Peirce are considered founders of semiotics. Umberto Eco chewed over the concept of semiotics in “The Name of the Rose” and Dan Brown spat it out in “The Da Vinci Code”.
Yes, this A-list of linguists and literati have long mulled over the relationships between human communication and meaning, trying to decide whether signs might be the key to finding a universal human language, the unlocking of the Tower of Babel and the ability to achieve an everlasting peace through clear communication.
And then came emojis.
Finally, everything became clear. To paraphrase Nietzsche; semiotics is dead. Semiotics remains dead. And we have killed it. How shall we comfort ourselves? Well, mostly happy faces and fart symbols. In fact, it seems semiotics is very much alive thanks to these.
A 2015 survey by Swiftkey (see more at https://blog.swiftkey.com/americans-love-skulls-brazilians-love-cats-swiftkey-emoji-meanings-report/) revealed some fascinating cultural differences around how we use emojis:
– French people use the heart symbol four times more than anyone else.
– Russian speakers use romance-themed emojis three times the average.
– Arabic speakers use more sun and heat-related emojis than any other language.
– 1.7% of emoji sent fell under the category “monkeys”. We don’t know why either.
What would Peirce and Saussure make of it? We have absolutely no idea, but to celebrate this brilliant advance in semiotics we’ve put together the quiz above. See if you can translate the three phrases above into English. Post your answers in the comments and if no-one gets it right we’ll put you out of your misery next week!
We love our clients. We love their projects. We get excited by the range of things we get to be involved in. At the time of writing I’m working on developing a font in Chinese for the display of a bus, labelling a very special gin in Japanese and checking the Latin names of about 200 species found in Guinea for an environmental impact assessment. We don’t get bored here.
Now, normally we assume that this love is one way. All the good songs and poems are about unrequited love, after all. The moody pain of adolescence, how brilliant we are but no-one understands us etc. etc.
However, it, turns out we’ve completely misread the situation, so the marketing team are forcing us to write a self-congratulatory puff piece. So unfair.
Jokes slightly to one side; it is important to us to know what we’re doing well, what we could do better and if we’re meeting our clients’ needs. So, every year we send out a client satisfaction survey, and we wanted to share the results from this year’s:
We asked the following four key questions:
We received a great level of response from clients this year, and, now that we’ve crunched the numbers, we’re faux-humbled to share the results from our 2016-2017 client satisfaction survey:
We’re naturally delighted with these results, although slightly disappointed that our clients have seen through our thin veneer of nonchalance. We’ve given our team the necessary pat on the back, discussed ways we can continue to provide great service to our clients, and looked at how to improve our processes to make those numbers even better for next year.
If this has got you thinking what is missing in your life and how your translation projects should be making you happy, please give us a call on +44 (0)1483 577 750 or email firstname.lastname@example.org.
As specialists in environmental translations we thought it only right for World Environment Day that we take a (very brief) look at some interesting research into how the environment influences language and linguistic development.
Some interesting facts about Sign Language from a beginner’s experience.
Translation and typesetting: A more in depth look at Typesetting in Arabic, Farsi, Urdu and other right to left languages.
As specialists in environmental translations we thought it only right for World Environment Day that we take a (very brief) look at some interesting research into how the environment influences language and linguistic development. Here are three of the main ways that we are all, ultimately, impacted and shaped by our geography:
Recent research by Maddieson and Coupé indicates that climate, vegetation and topography may have a significant but slow impact on the sound of languages. Until recently it has been very difficult to study in humans, but similar “acoustic adaptation” has been shown to exist with birds – the same species of bird will adapt its song to be higher pitched if it lives in an urban environment than in a rural environment.
The work by Maddieson and Coupé has shown that similarities exist between languages from regions with similar climates, even if separated by thousands of miles. There was a clear pattern: languages in hotter, more forested regions (like South East Asia) used lower frequency sounds and fewer distinct consonants, with words tending to favour more vowel sounds and simple syllables. On the other hand, languages in colder, drier and more mountainous regions were more consonant heavy (Georgian, for example, which gives us the word mtsvrt’neli, meaning “trainer”). Humidity and dense vegetation interfere with sound so the assumption is that languages in such areas have somehow adapted over time to be more easily audible to compensate.
One of the most obvious ways that the world around you guides the development of language is in some of the vocabulary you use. The influence by the climate is often easy to spot. It’s been said since the early 20th century that the Eskimo-Aleut languages include hundreds of words for snow, although today it’s generally accepted that they only have roughly as many root words referring to snow as English. Finnish is another language where extensive experience with winter has led to quite specific terminology (over 40 snow-related words by some counts), varying from very wet snow (loska), to snow found on the branch of a tree (tykky).
In Scotland, the same nuance appears, but with terminology relating to rain – from dreich (which means wet, dull, gloomy, dismal, and dreary) to stoating (raining so heavily that the drops of rain bounce off the ground). The Galician language, spoken in an autonomous region in the north of Spain with a similarly wet climate, includes over 70 words for rain.
Climate isn’t the only factor influencing our vocabulary. Local vegetation and animal life inevitably have similar influences on language. For example, different words develop for crops in different stages of development. In Dhivehi (the language spoken in the Maldives), there are 7 different words for coconut, and there are 47 Hawaiian words for banana. Many languages have different words for rice depending on whether it is cooked or uncooked, has been harvested or not, and so on. If this seems like an excessive level of detail, then consider the number of words you probably have for the various stages and forms of dairy product (from milk to cheese and everything in between), and the fact that some countries in the world eat no dairy – and so have no use for the distinction between clotted cream and crème fraiche.
Colour is another area where the environment you live in shapes your view of the world. The perception of colour is thought to have developed alongside other aspects of human evolution; starting with black and white, then red, with the other colours to follow. Some languages don’t have words for any colours, or even a word for the abstract concept of colour. Some cultures in hot climates see orange as a variant of red or yellow. Likewise, in some Celtic languages (e.g. Breton) there is a blurring between red and pink (ruz), and between grey, green and blue (glas) in Breton, Cornish, Welsh, Irish and Scots Gaelic. Is it because of the local weather? Possibly. But the African languages Xhosa and Zulu use -luhlaza for both blue and green and they experience a very different climate to that associated with Celtic languages. So possibly not.
How much our linguistic development is tied up with environmental factors isn’t totally clear. Sometimes people just see things differently, new words are introduced, or old ones disappear. The Greek philosopher Aristotle listed the seven primary colours as black, white, red, yellow, green, blue and violet (note the absence of orange and indigo). The word “orange” did not exist in English until the orange tree was brought to England in the 1500s – before then the colour was called “yellow-red” (and “geoluread” before that).
Inspired? Want to read more of our (very occasional) posts or find out more about our expertise in environmental translations, ESIAs and the like? You can subscribe here or view more information about us here. Alternatively get in touch with our team by calling +44 (0)1483 577 750 or emailing email@example.com.
A few years ago I took up sign language… not through any real need, more the start of a lifelong experiment in beginning to explore whether the use of symbols and signs could be a more effective and cheaper method of communication than the translation of words. Also I work with Finns, who are able to sit for extended periods of time with their best friends and family in utter, complete silence and I wondered if it was possible they might be up to something.
Sadly I only got as far as NVQ level 1 before a distinct lack of spare time meant I had to call it a day – but in that short space I’ve never enjoyed learning a language so much and thoroughly recommend it to everyone. So here are 5 interesting facts about sign language to make you sign up for a course:
1) Learning sign language is an experience in itself. You can’t really work with books so the best way to learn it is by copying. Lessons normally work with the teacher telling a story and you repeat it. It’s like the old storytelling methods round the campfire where wisdom is passed from one to another… and it’s utterly compelling.
2) Signs for the same thing can differ by region… or even person.
3) Some signs are just fascinating and brilliantly logical. For example the sign for “experience” mimics something falling out of your brain onto paper.
4) Context is king. Some signs are as simple as spelling out the first letter of the word – but you have to watch the shape being made with the mouth and figure out the word by context. For instance the sign for “Mother” and “Monday” are the same.
5) Sign language has its own fascinating grammar. It incorporates word order, facial expressions and uses physical positions around the signer to demonstrate certain aspects of grammar. Word order is different too – notably interrogatives appear last, so “What’s your name?” would be rendered in BSL as “you name what?”.
If you are interested in learning BSL, www.signature.org.uk is a great place to start.
Author: Giles Poole
Arabic is probably the most widely translated right-to-left (RTL) language (the other major ones include Urdu, Hebrew, Farsi and Kurdish), Arabic is an official language in 26 countries and spoken by over 420 million people, so it should be no surprise if your international clients require translation and right-to-left typesetting at some point.
As we shared in our recent blog post on multilingual typesetting, handling right-to-left typesetting can add a few extra hurdles to the process. It’s not just a simple question of translating text into Arabic, inserting it into your design and clicking “align right”. Without the right software setup, your text could appear backwards, jumbled, or even corrupted.
Here, we share a few tips to consider before sending your text for translation into Arabic.
Your translation service provider will reverse your publication to create a mirror image of your original leaflet. This means that the spine of the booklet will be on the right-hand side, columns will run from right-to-left and images will be moved to the opposite side of each page to produce a mirror image of the layout and text direction.
Tip: If you require elements to stay exactly as they are in the English – for example, the position of logos on the cover to match your branding guidelines – let your translation service provider know so that they can take this into account before reversing the design.
Arabic is written from right-to-left using Naskh style script. If your original document is created using a specialist font, it may not support right-to-left languages and therefore must be replaced with an Arabic font — licences for this may need to be purchased separately.
Many commonly used fonts such as Helvetica Neue and Frutiger have Arabic equivalents – but as with every font in Latin script, they all have a different feel depending on the font chosen.
Standard Microsoft fonts such as Times, Arial and Calibri will work fine with Arabic as long as you have Arabic support enabled on your system.
Although Arabic text is read from right to left, the figures are read from left to right, even if they are in the middle of a paragraph. If your document is not set up properly, you may end up with mixed-up numbers that could have serious ramifications — for example, a medicine dosage written as 51 ml instead of 15 ml.
Right phone number: 0203 112 334
Wrong phone number: 224 211 0203
Just to make matters more confusing, the digits we use in English are called Arabic digits, and digits that look like Arabic digits are called Hindi digits. You also have the third option of Farsi digits.
Tip: Make sure to double check the figures on the final product to be safe!
If you haven’t had any previous experience of right-to-left typesetting it probably sounds like a daunting task. We’d say that it’s an exciting journey of discovery, learning about different writing styles and exploring the intricacies of typesetting, but that’s just us!
We appreciate that you might not have time to become an expert overnight, especially if you only have occasional right-to-left typesetting needs, so keep these tips in mind as you prepare your documents, and then let us handle the tricky bits!
Translation and typesetting: A short look at the practical and cultural problems of multilingual typesetting.
Before you go frittering your money away, take a look at this intro to saving money on translation costs.
Need your translation in a hurry? This blog post looks at short and long-term strategies to remove bottlenecks from the translation process.
Have you ever thought about how your beautifully designed campaign will be affected when translated into another language? How will the translated text fit into the layout, and will it compromise the design? This is what multilingual typesetting addresses — ensuring that your print or digital campaigns still look great and work effectively when translated into another language.
The following post provides an overview of the world of multilingual typesetting. If you have any questions, please let us know.
Before you start designing the document, take the target language(s) into account. For example, languages such as Korean and Arabic don’t have capital letters, so script-specific features like dropped caps in the design won’t transfer into these languages. In some languages, such as Chinese, the norm is to fully justify paragraphs (no left or right alignment) so take this into account when setting the look and feel for your publication.
Colours can also be a tricky issue. While we’re not recommending avoiding colours altogether, they must be used judiciously and with some sensitivity. Different colours can have different connotations across cultures — for instance, using the interesting and useful chart at http://www.informationisbeautiful.net/visualizations/colours-in-cultures, we can see that while gold signifies money and wealth in many countries, in Japan, it’s blue. Differences like these can make or break the success of your design.
Different languages use different amounts of space when translated. For example, French and Spanish translations often become 10-20% longer than English. Chinese on the other hand may be shorter than English but it takes more space vertically because characters need to be large enough to read. Then there’s German, where compound nouns could do with a page of their own – just compare a simple English term ‘speed limits’ against German equivalent of ‘Geschwindigkeitsbeschränkungen’, which takes almost three times as much space as the English. If that wasn’t already tricky enough, consider languages like Urdu where the text not only expands in length but also in height because you need to allow more spacing between lines (called leading) for the intricate Nastaleeq-style script.
Tip: Leave as much white space as possible to allow for language expansion and don’t make text boxes too small!
Check that the fonts you are planning to use support the language that is being typeset. There are different fonts for different languages, so you’d need to have a different font for Simplified Chinese and for Traditional Chinese as they use different character sets. Remember also that italics (cursive) and bold are sometimes frowned upon in different languages as they can create legibility problems, or are simply not used.
In most cases your typesetter would need to find a font that has a similar feel to the fonts chosen in the English source document but it may be possible to locate a different version of the font. For example, if your company font is Frutiger and you wish to use this font in a translation, you’d need to have a licence for the CE version for Central European languages (such as Polish, Czech or Slovak) or the CYR version for the Cyrillic script (for languages such as Russian or Bulgarian). There is even an Naskh version of Frutiger for Arabic.
There are free alternatives online as well, and most Microsoft Office fonts can be downloaded with the Language pack for each language free of charge.
Use Unicode fonts where possible and remember that even Unicode support doesn’t guarantee that font works perfectly on every software.
Tip: Let your translation service provider know any font preferences to avoid costly rework and always have a native speaker linguist check the work after a font change.
Don’t forget that some writing systems are right-to-left (RTL) – for example Arabic, Hebrew and Farsi. For these languages, care must be taken not just in handling the characters and spacing, but also how the translated text will fit into your artwork for RTL markets, as the layout and images are flipped into a mirror image of the original English document.
Text is not the only consideration. Images and graphics can’t always be flipped, especially those containing text or symbols. Look out for clocks too; we’ve seen a few examples of poor RTL typesetting with a clock showing the time back to front!
See our post on right-to-left typesetting here.
Consider if the images used in the English leaflet are suitable for use in the target market. For example, an image showing a cityscape shot in the UK might not be right for a local market in the UAE – a cityscape of Dubai or Abu Dhabi might be more appropriate.
Also, consider the target culture and customs. In some Asian countries, it is rude to point with a toe or give a business card with the left hand, so avoid pictures of such actions that could cause offence. Your translation service provider should advise as part of the project.
Tip: To help your typesetter, supply them with original graphics in editable format so that they can be localized with ease — ideally, .ai or .eps format.
There are language-specific rules for typesetting in each language, so ensure your translation service provider is up to speed with the rules for each language. Anyone can copy text to InDesign but if they don’t know the typesetting rules for that language, they could leave your document looking unprofessional or incorrect.
For example, in Polish typesetting, single letters such as ‘i’ and ‘z’ cannot be left on their own at the end of a line. Similarly, in Japanese there are a few dozen characters that are never used to start a line, such as ー, ァ or ィ.
We’ll be publishing a blog entry on typesetting Asian languages later on in the year – watch this space!
Experienced multilingual typesetters and expert translators will make the best team!
If you have any questions about multilingual typesetting, or have a project you need a quote or advice on, please contact our team. Call +44 (0) 1483 577 750 or email firstname.lastname@example.org
Value. What does it mean? Is it getting up at 4 am to queue for a new television in the annual Black Friday circus? Probably not. We’re here to tell you there is another, much simpler way to get value from your translation service without resorting to extreme measures.
Here at Geo Language Services we often get asked how companies can reduce the cost of their translation projects and still ensure high quality, accurate translations. Increasingly, we get asked whether Google Translate can do the job.
Unmanaged, free, instant machine translation like Google Translate may seem like the perfect solution, but if you’ve ever typed ‘Google translate blunders’ into a search engine you’ll know it’s not the case. There’s a high cost to pay if you end up with inaccurate translations.
So how can you ensure quality, accurate translations and reduce costs? Here, we share our top 5 tips for getting that much-wanted value.
We all know that time costs money (though real life teaches us that much depends on your level of interest…). One of the main reasons that a translation project can become protracted and start to cost more money is that things aren’t clear from the start. Misunderstandings, numerous queries and lots of ‘toing and froing’ between translators, agencies and clients can mean that timelines slip, deadlines could get missed and costs could rise.
One of the ways we help our clients is by taking a really comprehensive brief right from the start. This way we can all be sure that we understand the objectives for the project and that all factors have been addressed. In my experience this can throw up questions for the client that they hadn’t thought about before, and these questions can also save money in the long term- so forgive us if we ask lots of questions it’s because we care.
It goes without saying that your source text should be the final version, signed off by all relevant parties and ready for translation. Changes made further down the line will slow down the process and may have cost implications.
However, another important factor before handing over your source text is whether it’s optimised for translation. Are there words and phrases that are going to create problems further down the line? Metaphors, idioms and cultural references are not straightforward to translate – some will be impossible to translate. Instead these should be written in a clear and concise way that anyone can understand whatever their language or culture.
Also – check for consistency. Are you using the same terms and phrases consistently throughout your text? If you are, the translation provider will be able to use a translation memory to speed up the process, and this has cost benefits for you.
If your text is intended for use in an MT system you may also need to agree some pre-editing rules with your translation service provider on anything from sentence length to tense used.
In our humble opinion machine translation (MT) like Google Translate is not the definitive answer to your translation woes, but it does have its place when in the hands of translation agencies with experience in the post-editing of machine translation output. Indeed, post-editing is now so mainstream in translation agencies that there is now an ISO standard (ISO 18587) governing expectations of light/full post editing of machine translation, but this is a subject for another blog post.
Translation memory (TM) is another, highly proven technology that allows us to deliver great cost savings to our clients. Essentially it’s a database of everything we translate for you. It speeds up the translation process by checking the database for full and part matches with previously translated text, and it means we don’t have to translate text from scratch if we can find an appropriate match.
For you, our clients, translation memory saves you money because you aren’t paying for retranslation of the same text. It also allows us to translate content more quickly. On the quality level it also gives us several advantages: it helps to ensure consistency of terms and phrases used across your documents (especially important for large or ongoing projects), and most TM tools have customisable QA functions which enable us to programme them to automatically flag up anything from missing full stops to inconsistent terminology.
At the risk of sounding like an obvious logical fallacy, another way of reducing costs is actually to get more done. Think about the big picture when outsourcing your translation project. What other supporting documents or marketing assets will need translating? Are there links between different pieces of content that would require more translation – such as a PDF linked to a translated webpage, cover letters to support a direct mail campaign, an automatic email reply translated to handle any queries?
Economies of scale mean that translation service providers are able to deliver a large project more quickly and at a lower price than if you broke that project into lots of different individual jobs.
As with so many things, it’s often a false economy to go for a cheap or one-size-fits-all solution instead of an experienced provider. The key benefit of using expert translation providers – and of course we modestly put ourselves in that category! – is that the end result will be a high quality, accurate translation, aligned with your objectives, local market and industry. We’ve invested a lot of time and effort making sure our translation processes are proficient and this is recognised in our ISO 17100 quality certification. ISO 17100 ensures that your translation is carried out by a native subject expert translator and reviewed by a second translator with equal or additional competence, then rigorously QA checked by our own trained in house team.
The cost of a poor translation is not just about putting mistranslations right. Damage to your reputation is not as easy to quantify, but often costlier. Having invested considerable sums in launching into a new market, consider what it might cost you if a bad translation backfires on your brand.
When you select a translation service provider, always check the following:
If you’re comparing different translation service providers, or are assessing your existing arrangements, take the above points into consideration. Comparing providers on price alone will not necessarily give you an accurate idea of whether you’re getting good value, but if you factor in these points, you’ll know you’re receiving the best for your money.
For a chat about your translation requirements, get in touch with our team! Call +44 (0)1483 577 750 or email email@example.com
With Google Translate at our fingertips, it’s easy to assume that translation is a near-instant process. Unfortunately, despite recent developments in the world of computer aided translation (CAT) tools, translation is still largely an intellectual process carried out by skilled human brains. With the right tools, translation can be done more quickly without sacrificing accuracy, but there are still physical constraints that mean humans still produce only about 2000-3000 words per day of newly translated text. Automating the process with the right (CAT) tools for the job, while removing bottlenecks that can slow the process down will set your project up for success.
While high-quality, fully independent automatic translation is still firmly in the realm of science fiction, automating some parts of the translation process can speed up translation times and reduce costs, so it’s worth asking what tools your translation service provider has at their disposal. Online project management tools can automate workflows to save time on a constant flow of emails and file saving. Machine translation (MT) tools can process huge volumes of text almost instantly – but results will depend on how well you have prepared the text beforehand, as well as the type of text. Machine translation output will require post-editing by human translators familiar with working with this technology. If your provider is using MT expect them to be familiar with the requirements of ISO 18587, the (draft) ISO standard for post-editing of machine translation output.
Translation memory tools (TM) can reduce the amount of text for translation by eliminating duplicate phrases and sentences and by instantly finding text that has been previously translated for you. It also gives translators an easy way to check which terms have been used in your projects before, saving valuable time on terminology research and/or a terminology approval process.
A good translation service provider can look at every project and help you figure out the best tool or combination of tools to use.
As soon as you know you require material translated, start talking to translation service providers. There’s a lot we can do! We can help you plan authoring strategies and a course of action to streamline and save money. We can research and create terminology glossaries in advance so that this doesn’t eat into translation time, and get your approval on terms before the translators start working.
Share your timeline with us so we can pencil your project in and ensure we have the resources needed. It may be a long way off, and your schedule may change, but preparing in advance makes it easier to accommodate changes and tight deadlines.
Where possible, try to keep your translation service provider in the loop about any changes – both in terms of deadlines and the size and nature of the project.
Having engaged a translation service provider, it’s a good idea to talk to us about guidelines on optimising your source text for translation. A lot depends on the type of text you are writing; machine translation can be great for lists, simple instructions or “chat”, while other types of text might be better suited for using a translation memory. For both tools differing authoring strategies are needed to get the best out of them. For some creative texts, like adverts, automated tools may not be helpful at all. For more information, see our leaflet: “How to save money on translation costs – Reduce, Reuse, Recycle”.
Writing for translation also includes involves making sure you try to avoid slang and idioms. You also need to be aware of anything from cultural sensitivities to gender norms and use of colour – but as it’s virtually impossible to be fully knowledgeable about every possible potential cultural impact, we’d advise on these as well.
Lastly, it may seem like an obvious point, but it’s also worth ensuring that your text is definitely a final version and ready to be translated. A source file that’s been proofread so it’s grammatically correct and free of typos will save you time in the long run. It’s also worth remembering the multiplier effect here; a small change is easy enough to make in the source text, but if that change then has to be implemented in five languages, that means involving five translators and five proofreaders, as well as the project manager quality checking five files. It all stacks up!
Most translation service providers can handle source text delivered in any format – Word, Autocad, InDesign, Json, XML. However, it is a good idea to check before to ensure that everyone is on the same page. Otherwise it could slow the translation process down if content needs to be converted before processing and or require additional formatting once translated.
The perfect scenario is that you deliver the source text in your original source files, it’s translated and then returned to you in exactly the same file format. Editable documents are always better than images (PDFs, JPEGs), and results will be faster (and likely cheaper).
Nice and simple this one. If you have tens or hundreds or thousands of documents to translate, tell us which ones, or which languages, are priority and…err…we’ll prioritise them.
With the tips above you can hand over translation projects to your provider knowing that you’ve done your bit. Then it’s all down to their super-heroic abilities to meet your tight deadlines…
The main rule? If you have text you need translated – call or email us now!
ISO standards in translation services – why you should look for ISO 17100 certified translation suppliers.
New to translation services? Or just naturally curious? This blog post takes a quick look at the most common questions about what we do.
Are you a hygge cynic? We look at similar concepts from around the world and values that aren’t unique.
When choosing a translation partner, you’ll be looking for reassurance that you have selected a safe pair of hands. It can be a nerve-wracking job to find the right provider, especially if you don’t have in-house native speakers to check that translations are accurate.
That’s why providers like ourselves make a big song and dance about our accreditations and certifications. In the absence of a recommendation from a trusted colleague or peer, these stamps of approval and badges of honour are the next best thing.
Although the translation industry is unregulated, we do have our own professional organisations. They include amongst others, the Association of Translation Companies (ATC), the Institute of Translating and Interpreting (ITI), and the American Translators Association (ATA) in the US.
As well as professional bodies, we also have our own ISO standard. ISO 17100 may not sound very glamorous but it’s ours!
This international standard ensures that accredited translation services providers work to approved quality management systems. It also ensures that those involved in a translation project – project managers, translators, revisers, proofreaders and reviewers – are qualified and meet specific criteria.
This means you can have greater trust in the process; an independent auditor has certified that our translations are translated by subject experts, revised by subject experts and checked by us. Additionally, the qualifications and expertise of our suppliers has been independently checked and verified.
The processes that come under scrutiny include:
You may also notice that many translation providers have ISO 9001, another quality management standard. This is not a unique standard for the translation industry and is mainly about management systems, rather than setting out minimum quality standards for translation, but it’s definitely one to add to your list of ‘must haves’.
This is because it’s relevant to the service industry and how our quality management systems are aligned with your needs. It focuses on ensuring we understand our customers’ requirements and our services and products are designed to meet them. ISO 9001 also looks for continuous improvement, which means that we are constantly looking for ways to deliver a better service for our clients.
Guess what? We’ve got both ISO 17100 and ISO 9001 so you can tick those off your list if you’re comparing different providers. We’ve also got ISO 14001, which helps us manage the environmental impact of our business and we’ll soon be working towards ISO 18587 (the quality standard for the post editing of machine translation) when the draft is approved.
So we’re kind of ISO-ed up to the hilt here at Geo Languages. These Quality Assurance standards are important, so however dull they may sound, they ensure that our services are optimised for quality. Quality in translation terms means accuracy and consistency, and this is essential for any successful translation project.
If you want to know more about our quality management system and how we ensure high quality translations for clients across a wide range of sectors, please get in touch.
If you’re new to translation services, you may have a few questions. In this blog post we will attempt to answer the most common ones we get asked. However, if you’ve got a more interesting, more complicated, or more insightful question you need an answer for: please get in touch. Call +44 (0) 1483 577 750 or email firstname.lastname@example.org
Many prospective customers are not entirely sure what translation services actually entail. Are we interpreters, do we translate subtitles, or do we just translate documents? The answer is all of these and more…
Often you will see the word ‘localization’ used in conjunction with translations. This is, in some ways, a more accurate term for what we do across a whole range of disciplines. We take your content – be it a website, marketing material, a video, technical documents, a database etc. – and localize it for your target audience. Generally, this involves translating the written elements (scripts, subtitles, text content etc.) into your target language, but it’s a bit more in-depth than that.
Localization also looks at other factors, such as whether a literal translation of text works for your chosen market. It explores the most appropriate technical terminology and identifies the most suitable translations. It also ensures that content is culturally appropriate, including images and audio elements.
Broadly speaking, our translation services include the following: transcreation and copywriting, subtitles and voiceovers, multilingual desktop publishing, interpreting, transcription, technical and specialist translations and accessibility services (including sign language & Braille). If you want to explore these in more detail, click here.
Unless you have native speaking proofreaders or reviewers within your company, how will you know whether your translations are any good? It can be a problem, especially if you rely on free services like Google Translate.
The translation industry is not a regulated profession, so the onus is on you and us to check and demonstrate that we have robust Quality Assurance (QA) procedures in place.
The first step is to look for industry accreditations. Look for ISO 9001 (quality management systems) and the all-important ISO 17100 – the quality standard for the translation industry.
Next, speak to prospective translation agencies about their QA procedures. Find out how they vet and select linguists, how they manage translation projects, and what translation technology is used to improve accuracy – and how this is monitored and managed. As well as project managers and native-speaking linguists, your project may also involve reviewers and proofreaders, so get the lowdown on them too.
For more about Quality Assurance please contact us. It’s not the most exciting of subjects but one that is absolutely vital to the success of your translation projects.
Unfortunately, it’s not a straightforward answer. We don’t just make costs up, they tend to be a factor of:
All these complex variables are normally put into our translation supercomputer, analysed by an infinite number of multilingual elves and then we ping out a quote in a very short time. So it’s best to talk to us or email us for a quote.
The main thing is not to worry about the turnaround time. Just let us know when you need it and we’ll take care of the rest. We’ve handled projects of millions of words and returned them in a matter of weeks, including design and voice-over into 20 different languages.
There are ways we can speed up translations and ways you can help us turn around projects more quickly – see our post “5 Tips To Speed Up The Translation Process” to find out how.
If you’re ready to get started, we’ll need a brief from you.
The easiest way to do this is pick up the phone and have a chat with our team. We can then take down a detailed brief, ask relevant questions and make sure everyone’s on the same page. We’ll need to know what your project is, the industry it’s for, the languages you need it translated into, the target market, your timings etc.
We’ll also need to discuss the source text or content; the type of files involved, whether the text is ‘translation-ready’, and how you want the translation to be delivered. We aim to work with your preferred formats and in-house processes, so the more detail the better.
You can start this process straightaway by clicking on our Quick Quote link, or by calling us on +44 (0)1483 577 750.
Or if you have any more questions either comment below, phone or email
Gemütlichkeit, gezelligheid, hygge, koselig, mysig, call it what you will. I remember the first time a Dutch friend lectured me on the importance of Gezilligheid and its untranslatability into English; “You don’t have anything like it in English” was the statement. After lengthy explanations I was pretty certain it was simply translated as cosiness and it was pretty much a universal, rather then something uniquely Dutch. About 3 weeks passed before a similar conversation with a German friend occurred. Bavarian Gemütlichkeit. “You don’t have anything like it in English”, was the repeated phrase. I gave up trying to understand and resumed my default position: I’m British and there’s probably something wrong with me, which means I will fundamentally never understand. Being English, and thus beset by aggressive paranoia, this is amplified by a factor of about 6.
Slowly the Finns launched the first assault. Angry Birds. Nokia. Lordi. Or was it the Swedish smorgasbord of Abba, Ikea and Roxette. I forgot now who fired the first shots in the slow-building British obsession with all things Nordic. Then came the Danes. Having already softened us up with years of Hamlet, Lego and superior butter, they unleash Aqua, industrial production of TV murders (incidentally, did you know that “Killing” in Danish means “Kitten”?), Michelin-starred restaurants and now Hygge, a new and unique brand of happiness, ready boxed and only available in Denmark. They never mention the Danes are the world’s leading consumer of anti-depressants.
Luckily we now have the internet as an authority. Go and do a Google image search for “Hygge”. And then try the same for Gemütlichkeit, Gezelligheid or Cosiness. The answer is clear. Hygge, or whatever you want to call it, equals thick socks and a fire. Add to this any of the following; friends, alcohol and hot chocolate (and in Germany, sausages). Turns out it’s a basic human universal. We all like to be cosy. Looking to bring some joy into your life? Beware of inaccessible trends. Happiness is normally a lot closer to home and it’s often pub-shaped.
Author: Giles Poole